Branding Vertical Product Line Extensions

Author(s)

Christian Schmid, Thomas Jungbauer

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

Cornell University

Journal

Journal of Economics & Management Strategy

ISSN

1058-6407

Publication date

2023

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration

Portal url

https://ucrisportal.univie.ac.at/en/publications/4d279296-1803-4e16-9f29-55f4d6b121c1